As Creative Director, I collaborated with Zara Larsson and her team to develop a comprehensive, multi-channel campaign for the launch of her album Poster Girl. The goal was to enhance Zara’s brand presence by crafting a cohesive narrative that blended bold visuals, engaging social media activations, live events, and strategic brand collaborations. This campaign aimed to captivate Zara’s global audience while aligning her personal brand with the empowering and vibrant themes of Poster Girl.

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To bring the Poster Girl campaign to life, I led the execution of key deliverables that highlighted Zara’s dynamic artistry and personal connection with her fans. This included leading two premium photoshoots and a video shoot that embodied the album’s retro-modern aesthetic, creating a week-by-week content calendar for social media releases and partnerships, and orchestrating a live launch event to amplify media and fan engagement. Additionally, the campaign included four unique social activations designed to leverage Zara’s presence on Instagram and TikTok, fostering fan participation and driving digital buzz.