To launch Whipshots—a premium vodka-infused whipped cream—into the core of pop culture, our agency collaborated with Cardi B to redefine the spirits landscape for Gen Z. We crafted everything: brand identity, photography, video content, music composition, web design, 3D renderings, events—a holistic vision brought to life.

Leveraging Cardi B’s 149 million Instagram followers, the message spread organically as followers shared recipes, rituals, and new ways to experience the product. I steered all visual touchpoints and led the web design alongside our development team. The outcome was more than a campaign; it became a cultural movement.