Creative /Art Director
Highlights
• Created scroll-stopping visuals for Instagram and Facebook that boosted follower engagement by 20%
• Maintained The Last Line’s playful and luxurious brand identity through cohesive use of color, typography, and imagery.
• Developed unique visual narratives for seasonal campaigns, aligning with key holidays and product launches.
The Last Line sought to enhance its digital presence and drive engagement for its luxury jewelry line. The brand needed visually compelling social media posts and email campaigns to resonate with its audience—ranging from the everyday girl to high-end collectors. The content needed to embody the playful, colorful spirit of the brand while showcasing its luxurious craftsmanship.
As a digital designer, I crafted vibrant social media posts and engaging email campaigns that highlighted The Last Line’s unique jewelry collections. Drawing inspiration from the brand’s ethos of accessibility and sophistication, I ensured each piece of digital content told a story. The design incorporated playful layouts, striking colors, and modern typography to create eye-catching, shareable assets.
