To relaunch Spa Sway I oversaw a complete digital and creative transformation designed to redefine the spa’s presence in the wellness landscape. Every detail was built from the ground up to position Spa Sway at the intersection of luxury, performance, and culture. I directed and produced a full-scale photoshoot with multiple models, curating editorial-grade lifestyle and treatment imagery to anchor the brand’s visual identity alongside our photographer. From there, I led the design process in Figma, ensuring every page carried a refined, modern aesthetic, and partnered with our developers to bring the vision to life on Shopify.

The build included over 80 fully custom content pages plus a robust e-commerce shop with hundreds of products meticulously indexed for both UX and SEO. Beyond design and development, I guided copywriting, SEO strategy, blog initiatives, and Google My Business optimization. Every touchpoint from photography, web, content, and e-commerce was driven under my creative direction to create a seamless, scalable digital ecosystem. 

SPA SWAY