The agency was tasked with launching a monumental campaign for Kobe Bryant’s final season with the LA Lakers, celebrating his illustrious career and the debut of his latest sneaker line. The goal was to capture the essence of Kobe’s legacy and drive robust sales and media engagement.

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I played a pivotal role in facilitating the launch of Kobe’s product line. My responsibilities included aiding in the production of digital assets and a website that conveyed the gravity of Kobe’s final campaign. The campaign was crafted to resonate deeply with fans and sneaker enthusiasts alike, reflecting the spirit and dedication of Kobe’s career.

Nike x Kobe Bryant