Creative /Art Director
Credits
The Woo
Highlights
• Omni-Directional Experience: Developed visuals that embodied the speaker’s full-circle sound capability through creative lighting and environmental design.
• Cast diverse, relatable talent to enhance the campaign’s modern and inclusive appeal.
• Incorporated sleek props and color palettes that complemented the XBOOM 360’s sophisticated design, reinforcing its position as a premium audio product.
The goal of the LG XBOOM 360 campaign was to visually demonstrate the speaker’s omni-directional sound capabilities while emphasizing its sleek, innovative design. LG Audio aimed to capture the attention of tech-savvy and design-conscious audiences, blending technical features with lifestyle appeal to drive awareness, engagement, and sales.
I spearheaded the creative execution for the LG XBOOM 360 campaign, ensuring that the visuals effectively conveyed the immersive, 360-degree sound experience. By leading conceptualization, styling, propping, and casting, I crafted a narrative that reflected the product’s cutting-edge features. I also collaborated closely with internal teams and external production partners to deliver high-quality content, from pre-production to final retouching. The campaign’s aesthetic combined bold lighting, dynamic angles, and contemporary talent to align with the brand’s forward-thinking ethos.
