Creative /Art Director
Credits
The Woo
Highlights
• Campaign achieved 33 million impressions globally, exceeding benchmarks for audience awareness.
• Generated a 60% video completion rate (VCR), reflecting high engagement with the campaign’s main commercial.
• Attracted 71% new-to-brand (NTB) customers, significantly expanding Lenovo Legion’s customer base.
• Achieved a return on ad spend (ROAS) of 7.81 during the campaign.
• Demand generation tactics drove a 19 ROAS for Sponsored Products, indicating high conversion success.
At The Woo Agency, I worked on a high-stakes pitch to win Lenovo Legion’s global campaign. The objective was to conceptualize a unique and competitive commercial that resonated with the gaming community while highlighting the brand’s innovative product line. The campaign also required cohesive digital ads to amplify the product launch, ensuring Lenovo Legion stood out against competing agencies and secured the business.
I contributed to conceptualizing, storyboarding, scripting, and styling the campaign, collaborating with our internal team to align with Lenovo’s vision and deliver a standout concept. The campaign featured a cinematic, high-energy commercial paired with bold, dynamic digital ads to extend the narrative across platforms. We created a compelling pitch that scored the highest marks globally and won the client’s business.
Lenovo
