At The Woo Agency, we developed LA Fitness’s “Welcome to Your Comeback” campaign, aimed at encouraging members to return to gyms post-pandemic. The goal was to create an inspiring and cohesive campaign across multiple platforms, emphasizing the importance of fitness and community in the journey back to normalcy.

I contributed to the conceptualization and production of all campaign elements, including digital advertisements, out-of-home (OOH) media, website content, and more. The campaign featured motivational messaging and vibrant visuals to resonate with individuals eager to resume their fitness routines. By highlighting LA Fitness’s diverse amenities and supportive environment, we aimed to re-engage existing members and attract new ones.