Creative /Art Director
Credits
Bev
Tracie Davis Photography
Highlights
• Bev’s Instagram (@drinkbev) experienced a significant increase in engagement, with thousands of likes and comments per post, and a surge in user-generated content as followers shared their own Bev-inspired summer moments.
• With Bev products available in all 1,978 Target locations across the U.S. estimated that approximately 1.5 million customers were exposed to Bev’s in-store displays during the campaign period.
The Bev Summer 2022 product shoot aimed to position Bev as the premium wine brand of choice for Millennials and Gen Z by blending playful energy with a high-end aesthetic. The goal was to showcase Bev’s core collection through bold, innovative art direction that redefines traditional wine marketing, thereby increasing brand awareness and engagement across digital platforms and driving in-store interest at Bev’s nationwide Target locations.
Drawing inspiration from retro summer vibes and 1970s poolside chic, the Bev Summer 2022 shoot spotlighted the brand’s signature cans with a vibrant, playful approach. Poppy colors and dynamic prop styling emphasized Bev’s unique personality—fun, irreverent, yet unmistakably premium. The set design blended lush textures, bold backdrops, and playful compositions to create a sense of movement and celebration, elevating the cans into both lifestyle icons and irresistible summer must-haves.
