Creative /Art Director
Credits
Bev
Tracie Davis Photography
Highlights
• A vibrant lineup of unisex t-shirts, hoodies, and matching sets showcasing bold graphics and witty slogans inspired by Bev’s carefree personality.
• Oversaw the visual storytelling for product design, ensuring the graphics captured the brands fun and approachable tone.
• Worked closely with Target in mind to ensure the collection aligned with both Bev’s playful brand ethos and Target’s consumer appeal, resulting in cohesive in-store and online rollouts.
I led the concept and design for Bev’s merch collection, blending their playful and bold brand identity into a vibrant lifestyle campaign. The project involved creating an engaging and cohesive collection of unisex apparel and accessories that resonated with Bev’s audience, embodying the brand’s ethos of fun, inclusivity, and effortless style.
The Bev merch collection was designed to amplify the brand’s visual identity through bold typography, bright color palettes, and whimsical design elements. Each piece was crafted to evoke a sense of fun and approachability while maintaining high-quality production standards. The designs range from graphic tees and sweatsets to bucket hats and socks, each thoughtfully created to seamlessly integrate into a consumer’s wardrobe and lifestyle.
Key campaign elements included a cohesive art direction for product photography, a dynamic e-commerce page layout, and product designs that embraced Bev’s signature playful aesthetic while ensuring universal appeal.
