As Executive Creative Director, I oversaw the launch of Bev’s Orange Wine, focusing on a campaign that celebrated the wine’s unique boldness and gritty flavor profile. The goal was to develop packaging and visuals that pushed boundaries and resonated with Bev’s playful yet premium brand identity. This included an eye-catching packaging design and a fall product shoot featuring setups that highlighted the wine’s vibrant orange hues, natural textures, and rebellious edge. The campaign aimed to drive sales, create buzz, and expand Bev’s audience appeal across both digital and retail platforms.

​

The packaging design used organic elements, bold typography inspired by the punk movement, and pops of orange to capture attention on shelves. For the fall product shoot, we utilized playful sequins, tactile textures, and bold orange tones to create a visually striking campaign. Each element reinforced the premium and modern feel of the Bev brand while celebrating the distinctive characteristics of orange wine. The campaign was designed to connect with Bev’s audience through digital channels and social media activations.