Creative /Art Director
Credits
Bev
Tracie Davis Photography
Highlights
• Campaign visuals featured in 1,948 Target locations nationwide, reaching an estimated 1.5 million daily shoppers, consistent with prior in-store performance metrics from Bev projects.
• Generated 20M+ impressions across Bev’s social media platforms and digital ad campaigns.
• Achieved a 25% increase in engagement on Instagram compared to the previous holiday campaign.
• Contributed to a 30% rise in holiday sales, mirroring prior campaign success during peak holiday periods.
• Sparkling wine SKUs such as “Glitz” and “Glow” sold out in key markets by mid-December.
As Executive Creative Director, I led the creative direction for Bev’s Holiday 2022 product shoot, aiming to elevate the brand’s seasonal appeal while staying true to its premium and playful identity. The focus was on creating festive imagery with four distinctive themes—Winter Wonderland, Futuristic Holiday, Pink Monochromatic, and Gold Casino Royale—designed to captivate audiences across retail and digital platforms. The campaign also sought to drive sales and boost brand recognition through in-store displays and online engagement.
We conceptualized and executed a visually dynamic campaign that highlighted Bev’s versatility as a holiday staple. Each setup showcased the festive charm of the core collection while maintaining a cohesive brand identity. I oversaw all aspects of styling, art direction, and photography, ensuring the campaign reflected the premium quality and playful tone of the Bev brand. In-store print deliverables and digital assets were crafted to maximize Bev’s visibility across retail accounts and online platforms.
