Pride is more than a celebration; it’s a way of life—a vibrant manifestation of self-expression and authenticity. Our objective was to amplify this celebration through our collaboration with the wayOUT foundation, focusing on empowering the LGBTQ+ community to embrace and express their truest selves. The campaign aimed to raise awareness and funds, channeling proceeds from all sales to support the foundation’s mission.

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We developed a comprehensive campaign that resonated deeply with themes of authenticity and solidarity. I led the conceptualization, writing, and execution stages, covering pre-production to post-production processes. Our approach included orchestrating and guiding our internal team, selecting and managing core talent, and overseeing external production partners to ensure a cohesive and impactful execution.