As Executive Creative Director at Bev, I led the launch of Bev Brite, designed to expand Bev’s portfolio with a lighter, crisper offering. The goal was to create a fresh brand identity and packaging that highlighted Bev Brite’s zero-sugar, 5% ABV sauvignon blanc spritz, appealing to Millennials and Gen Z consumers as a modern, health-conscious choice.

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Packaging features an icy blue palette with sleek, minimalist typography, evoking the product’s refreshing and crisp profile. The branding communicates lightness and approachability, aligning with Bev’s core values while distinguishing Bev Brite from existing SKUs. Social campaigns emphasized versatility, encouraging Bev Brite’s use in celebrations, casual gatherings, and apres-ski spritz lifestyles.